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The Amazing Brands We Work With

Everything Your Pet Wants... Everything You Need!

Collared Creatures

Collared Creatures mission is to provide fellow dog lovers with the finest range of

beautiful products for your pooches!  They have an amazing selection of beds to make

sure your furry companions feel safe, cosy & warm. They are also proud to display a large

selection of exquisite hand crafted collars & leads.  Your precious pooch will feel like royalty!

Ruff and Tumble

Ruff and Tumble are proud to be the market leaders in Dog Drying Coats.

Their high-quality, super-absorbent, double thickness soft cotton towelling drying rugs, with their unique, practical yet stylish design, is what sets them apart from other brands. Everything made

at Ruff and Tumble is designed with dogs and their owners in mind. The Dog Drying Robes,

Mitts, Bed Covers and Sofa Throws are the ultimate solution for managing wet dogs.

Designed with care, and made from top quality cotton towelling, the Ruff and

Tumble range is simply essential for dog owners everywhere.



FITPAWS® admire dogs and people who work with dogs. They admire the passion, the love, the hard work, the devotion, the belief that dogs will give their best…and that they can also give THEIR best to the dogs.  




IT DRIVES THEM to develop safe canine specific products, programs and a community that wants to do more for their furry friends. Investing in dogs and their people does matter. There is value in knowing that your investments in FitPAWS go back to improving product quality, new product design, supporting canine events, businesses, athletes and developing educational programs aimed at improving the way they understand canine fitness, conditioning and rehabilitation.


Ancol is a family-owned and family-run business. Founded in 1971 by Ann and Colin Lane, Ancol was originally a manufacturer of superior quality leather collars and leads for dogs. The range developed to include items for cats and coats for dogs,  and other pet accessories soon followed.

Today, Ancol has over 2,000 different articles in the range and is rapidly growing! The success of the company has always been based around honesty and integrity along with an appetite for new and exciting product development.

With retail sales eclipsing £30m and worldwide distribution, Ancol have strived to remain a family business and maintain the values and principles that were there from the very first day.

The Innocent Pet

It is our mission to make the best quality treats for your pets to enjoy; everything that we do in our human grade factory is done to ensure this.  Some things you will see, some things only your pet will know (unless of course you’ve tried the treats yourself!) and some things you just wouldn’t have thought about.  We want to tell you about them because they are all important to us.



We source all the ingredients ourselves using approved suppliers and strive for ethical and sustainable produce.  Our meat is farmed in Britain which has some of the highest farming and animal welfare standards in the world. The farms we source from are Red Tractor accredited, and our fish is sourced from MSC accredited suppliers.  It is human-grade and we only use fresh meat with not an ounce of meat meal on site.



We are very careful about the cuts of wild venison that we use and take every effort to make sure the meat is not tainted with lead which can be emitted from bullets.  We undergo a thorough lead testing programme which involves laboratory analysis and metal detection of the raw meat, followed by metal detection of the finished product.  We can assure you that our treats fall well below the legal levels of lead permitted in complementary food by FEDIAF.



Each product we make involves at least 10 points of manual intervention and expertise.  We are proud of the fact that our treats are lovingly handmade by our knowledgeable team who always strive for perfection. 



We have developed our own bespoke drying system which slowly and carefully dehydrates our treats to a safe moisture level, preventing bacterial growth.  This method does not rely on heat so our treats are suitable for raw feeding.  It also maintains the nutrients and flavours of the ingredients.  The drying process can take anywhere between 3 and 7 days – so you see there is a lot of time, love and care that goes into making our treats.



We hope you find our labelling simple and easy to understand.  We have nothing to hide and we believe you should know exactly what you are feeding your pet.



This will always be a work-in-progress as we believe no matter how hard we try, there will always be room for improvement.  We are constantly looking for ways to improve our impact on the environment whilst making sure we maintain product safety.



With our Innocent hound Bongo and Mash both being rescue dogs, we are committed to supporting rescues and charities. We have a zero-waste treat policy and in 2018 this allowed us to send almost 400kg of treats to animal rescues and charities around the UK - that's a lot of waggy tails! We also support the local community and are thrilled to be working with Easi Works, supporting adults with Autism and learning disabilities. We like to think that we make rewarding treats for your pets, but for us, this part of our business is just as rewarding!


It is for all of these reasons that we truly believe we are bringing you the best quality pet treats available.


 You could say that we Walk the Walkies,
not just Talk the Talkies!

Danish Design

Here at Danish Design we’ve been working our paws off – designing and producing fabulous bedding for dogs and cats for more than 30 years, in the beautiful heart of Yorkshire. Our reputation reaches far and wide and as market leaders we always deliver super quality products throughout the UK and Europe. Everything we produce is designed to provide style, comfort and functionality for any discerning pet and owner. We really do care about every last detail and we’re especially dedicated to caring for our customers – excellence comes as standard.

Danish Design has the bottle to tackle plastic



Following a long-standing position of recycling over 90% of our waste, we are now proud to be using 100% recycled fibre in the manufacture of our beds. This recycled PET flake is produced by shredding plastic bottles, which are then cleansed and heated to produce a liquid that is forced through a sieve to produce a thread that forms a fibre once cooled. This fibre can then be processed through our carding facility at our factory. By switching to PET recycled fibre we can ensure that around eight million plastic bottles a year are stopped from reaching landfill, our natural environment and the oceans.


Put Simply...

Dogs Need to Play®


Over forty years ago, Joe Markham was working on his VW bus, he tossed a rubber car part to his beloved German Shepherd, Fritz, to distract him from chomping on rocks and destroying his teeth. Fritz went crazy over the erratically, bouncy, irresistibly chewy car part. 

A few modifications later, including added durability and the KONG Classic was born.


KONG was created in 1976 to help one dog. Since then, KONG toys have solved the needs of millions around the world.

KONG dog toys encourage play and offer enrichment while helping satisfy a dog’s instinctual needs


KONG helps shift unwanted energy to more positive behavior by giving dogs a mentally stimulating, physical challenge offering on-going engagement.

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Natures Menu

Natures Menu started as a small family business in 1981, and we've been flying the flag for real pet food from day one. Now we are proud to offer an unrivalled range of raw and natural pet foods for cats and dogs. We use locally sourced ingredients wherever possible, and put healthy nutrition and real food at the heart of everything we do.

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At Nature’s Variety, we believe our pets deserve to eat well, just like us. And that quality, natural ingredients are essential to their health, wellbeing and happiness. We understand it can be hard to know exactly what you’re feeding your pet these days, so we’ve tried to make it simple. We use quality meat across our whole range with absolutely no nasties, just nutritious fruits, vegetables and botanicals.




We want you to have peace of mind in your choice to feed your pet Nature’s Variety. That’s why we’ll always be clear and open about our ingredients, our sources, our processes and how we’re improving our impact on the planet.

Purple Glaze Pottery

All our pottery is hand made, hand glazed and fired in our kilns in our small workshop based in the Cotswolds. We work closely with UK potteries in Stoke on Trent who make our bisqueware before we add our signature designs and portraits.
Each item is individually made to order and the process can take up to 14 days to complete. The process is slow as each piece is carefully painted in our studio before being hand glazed then fired in our workshop to create the finished product.

We only use non toxic materials and every item is safe for animals and humans . Our pottery is microwave and dishwasher safe, although we recommend hand washing as this avoids the harsh chemicals in dishwasher tablets that are quite abrasive.

Mason Cash

Mason Cash has been the choice of home cooks and bakers for centuries. The origins of Mason Cash can be traced back to a pottery operating at Church Gresley in the heart of the English ceramic industry in 1800. Church Gresley was located close to all the raw material and fuel sources required to make ceramics and had fantastic transport links to take finished goods all over the UK and the world.

The pottery produced kitchen items made from ‘white and cane’ glazed earthenware sometimes known as ‘yellow ware’ due to the colour of the local clay, or ‘bargeware’ as it was

packed onto barges and sent to market.

The pottery was run by a series of Master Potters of whom the most colourful was ‘Bossy’ Mason, which is where the ‘Mason’ name came from in the 1800’s. Tom Cash acquired the pottery in 1901 and renamed the company Mason Cash & Co.

Mason Cash had been producing mixing bowls during the 1800’s, but in 1901 they designed and manufactured the very first iconic Mason Cash mixing bowl. The design of the bowl has endured the test of time and has become something of a design classic. In fact, the design has barely altered since then, which is why the brand is still renowned for its innovative, classic kitchenware today.


LickiMats are a unique and versatile product range designed by vets to improve your pet's oral and mental health.  Manufactured and used by pet lovers and pet owners worldwide!

The LickiMat range is based on a challenge/reward based treat delivery system that engages pets over a long period of time while only delivering small portions of their favourite treat. LickiMats are designed to deliver a medical free way to promote calm behavior in your pet while home alone or during stressful times, like storms.

The LickiMat range can also be used as a feeder for most dogs and all cats.


We make unique products using the best from nature in a sustainable way. A one-stop-shop for everything you need to keep your dog bouncing happily through life, while minimising their environmental impact. It’s time to enjoy your adventures while preserving the landscapes you love.

Green & Wilds

We are all about natural, healthy products you can trust, with good wholesome honest ingredients.  Our reputation is built on these values!  We have no fillers or bunkers in our food - only nice stuff! Today, when we are trying to be healthy and think more about what we eat, we think we owe it to our pets to think about them too.  Our mission is to bring good healthy food, chews, treats and snacks to pets across our fair land - and beyond!


Woof & Brew offers dog owners & pet parents a unique range of doggy gifts, treats & healthy, natural tonics that help your pets to live well, be happy and feel loved.

Healthier Hops

Here at Healthier Hops we only use the best ingredients for our forage blends and bunny bakery. Before making any treats we visit our local farm shop and stock up on the bunny faves such as bunches of Parsley and Carrot Tops. We choose to support our local farm shop as it is a family run company. They use no plastic, brown bags are used and fruit and veg is stored in large trays. The quality of the produce is amazing and we think that bunnies can definitely taste the difference.


Soopa products are 100% natural, made from superfood ingredients and produced to human grade standard.  Simple, nutritious and delicious - and best of all, dogs love them!

Vet's Kitchen

We’re passionate about keeping your pets healthy, and proud to be the only pet food brand with an in-house vets practice. We combine locally sourced natural ingredients with our veterinary team’s expertise, and the latest advances in technologies and research, to create foods designed to give your companions long and healthy lives.

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Established in 2013 in the Netherlands, WHIMZEES® was created with one thing in mind: to deliver the highest quality of products for pets. Still proudly located within the Netherlands in a sustainable factory, WHIMZEES® brings a passion and commitment to developing the most effective, all-natural dental chews for your dog.


Made with only six primary ingredients, WHIMZEES® contain no artificial ingredients, flavours or additives and come in a variety of fun, hardworking shapes that dogs love.

JR Pet Products

100% Natural Pet Treats & Chews


Jonathan and Rebecca’s passion for pets, innovation, quality and nutrition led them to create their business JR Pet Products. Originally they traded soley in wild bird foods before expanding into the natural dog treat market, which is now the business’s main sector. They have a strong family feel: it’s bring your pet to work day every day at JR’s office (and children too in the holidays!), making the office a very interesting place! Archie the office Labrador is convinced he has it all in hand.

With a highly experienced team on hand to answer any questions you may have including a nutritionalist, veterinary nurse and several office dogs.

Pooch & Mutt

Pooch & Mutt is a health food company,

whose products happen to be consumed by dogs.



Pooch & Mutt was founded in 2007 by Guy Blaskey. Working with some of the top nutritionists in the UK, Guy developed the Pooch & Mutt food range, to not only cut out the junk of mass-produced pet foods, but to include positive nutrition, such as supplements and nutraceuticals, to help dogs lead happy, healthy lives. 

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We at Eden Holistic Pet Foods pride ourselves on formulating a range of foods that caters to the nutritional needs of cats and dogs. Developed in consultation with vets and nutritionists, all our food has the best quality meats, fruits and vegetables, and is completely grain and gluten free. Our passion lies in “Supporting animal health through nutrition”™ and this will always remain our guiding philosophy as we strive to make animals healthier and happier by making the best dog and cat food on the market.


Leading the way in natural pet treats.

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We provide possibly the healthiest, premium quality, superfood rich, nutritious and delicious dog treats available as well as a range of eco-friendly accessories and toys.

For a Happy Dog and a Happy Planet.

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A mother and daughter team, who firstly started making clothing for their Jack Russell Terrier called Jack.  Their range has now expanded to include Tug Toys and canine enrichment toys.  Everything made is tried and tested by Jack and his family of dogs.

Jack's Wardrobe aim is to provide excellent quality, affordable, functional dog clothing and toys. 

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